8 tips for creating a successful LinkedIn Company.
#Open linkedin page pro
If you really want your page to shine and to make the most of this networking-focused platform, read on for our pro tips to optimize your LinkedIn Company Page for maximum engagement and results. Of course, launching your page is just the bare-bones first step to getting involved in the world of LinkedIn. Invite your connections to follow you and get that audience growing! Currently, a 1,128px by 191px format is recommended.Ĩ. Continue completing your page with a custom button, a content post and relevant hashtags.ħ. (Though remember that you’ll be able to come back and edit these later if you need to!)Ħ.
Add your URL, a robust description with keywords and your location. Time to complete your page with more detail. Pages with complete information get 30% more views.ĥ. This step is optional, but don’t skip it. Upload your company logo and add your tagline. If you can, make it the same as your username on other social sites.ģ. A page preview displays how it looks as you add content. On the Create a LinkedIn Page page, select Company.Ģ. ( Here’s LinkedIn’s step-by-step guide).ġ. If you haven’t already created a personal LinkedIn account, you’ll need to do so first. Having an official presence here will help you pop up in search results. Discoverability: Creating a page on LinkedIn is just best practice for good SEO.Publicity: Consider LinkedIn just one more place where media can officially reach you, or where the public can learn more about what’s new and notable with the company.If you’re on the hunt for today’s top talent, this is the place to see and be seen. Recruitment: Three people are hired through LinkedIn every minute.Decision-makers are hanging out here on LI, and this is your chance to get in front of them. Lead generation: Exposure to a brand or product on LinkedIn can increase purchase intent by 33%.
#Open linkedin page professional
LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users.Ī well-optimized LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader, and offers other great benefits in the process, like…
Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
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